Communication Resources spreads the word about our wonderful library’s collections, services and events via a multitude of print, digital and local media platforms.
We are a busy department! We typically juggle multiple projects at once. We are passionate supporters of the library and feel strongly that the products, services and events we promote are to the betterment of our community.
Library Graphic Standards Guide | Library Written Style Guide | Presentation Template | Writing for Web | Library News Production Schedule | Library News Deadlines Overview | Content Calendar | Library News Homepage (public) | Library News Update e-news archive (public) | Email signature | Social Media Guidelines | TSCPL Store Lands End Shirts / Badge Replacement
Who we are
The C&M Department consists of a director and three staff members.
Communications and Marketing Director – Project management and decision-making for all communications internal and external. First point of contact for anything having to do with media, advertising, branding, public relations, promotion, signage and customer communications.
Communications Editor – Creates and curates graphics/written content in web, print and media relations, proofreads and edits outgoing and internal communications. Works with staff to develop content, executes social media campaigns. Editor of Library News and Library News Update (e-news).
Web Administrator, Multimedia Producer & Visual Artist – Responsible for any and all library photography and assisting with video projects. Creates digital and print advertisements and signage. Website design, implementation, and updates.
What we do
- Library News: Bi-monthly publication currently mailed directly to nearly 80,000 people in Shawnee County. See the Library News production schedule to view deadlines.
- Library News Update: Bi-weekly e-newsletter sent out to 40,000+ library cardholders. When customers sign up for their library card, they agree to receive email communications from the library.
- Interior and exterior directional, informational and digital signage and advertisements
- Public relations and communication
- Print advertisements
- Social media
- Web content cultivation and curation
- Powerpoint assistance to the CEO
The Program Team has updated the way we determine marketing for programs to streamline the process. Program Team will determine the level of marketing that will be done for your program. If your program is given Level 3 marketing approval, the communications and marketing team will contact you to schedule a creative brief meeting within 4 weeks of submission.
Level 1 marketing (all programs) = listed in Library News events schedule (assuming that Library News deadline is met), listed in online events schedule, included in event list sent to Topeka Capital-Journal, listed on in-building electronic schedule day of event
Level 2 marketing = all of Level 1 plus social media post(s) and/or electronic slide in lobby, kids library and/or bookmobiles
Level 3 marketing = all of Level 2 plus West hallway poster or rotunda banner; social media event; 10 event listing in Library News and 10 event news release sent to local media; additional promotion as determined by communications and marketing; CM will take photos at the event
When to contact us
Our department is here for staff support. While we are usually juggling many projects simultaneously, we are always here for you to contact us. Please contact us well in advance of your needs (unless there is an emergency) and via email whenever possible.
Contact the C&M director immediately when
- Media makes contact with a staff member. The director should always be the first contact for media.
- Media are in the building or visiting one of our outreach sites or bookmobile stops. If C&M director is unavailable, contact Communications Editor.
If you are requesting print or publicity deliverables for anything that has a deadline in the year’s first quarter (January-April), please submit your request by November 30 of the previous year.
When you want to request signage, please take the following steps:
- Make detailed notes about new signage or changes to existing signage.
- Present your notes to your supervisor, who will make the formal request to C&M or will approve a meeting with C&M to discuss needs.
When you want to request additional promotion for a service or collection:
- Receive approval for your request from your supervisor.
- Contact C&M at least eight weeks in advance of when you want the information to go public.
- Schedule a meeting with C&M director to discuss promotional needs.
- Bring detailed notes about service or collection to the meeting.
- Participate in project management (Basecamp) to receive information about deliverables, timeline and to-do lists.
- Meet with art director and/or communications editor for follow-up (if deemed necessary by C&M director).
- Be available to proof deliverables for accuracy and messaging.
- Report to C&M director about the success of the promotion.
How we can help you help yourself
C&M can only do so much to help you promote the great work you’re doing for the library. We encourage you to use your own skills when appropriate.
- Post on your private social media about what you’re up to or an upcoming event that you’re putting on. Check the social media guidelines first, and then post away!
- With C&M’s approval, make your own bookmarks and flyers using library templates (updated templates are coming soon). Stay Curious brand PowerPoint template PowerPoint template also on Global drive here: L:\Groups & Teams\COMMUNICATIONS & MARKETING\Presentations\2018\SC PowerPoint template.
- With C&M’s approval, reach out to niche markets to spread the word. Cultivate email contact lists so we can reach out to specific groups when it might interest them.
- Utilize word of mouth – tell customers about what we can offer them.
- Attend Writing for Web [PDF], an annual class presented by C&M and Digital Services teaching staff how to contribute to the public website.
- Follow what we’re doing already – Read Library News and skim new content on our public website.